I will personally call and track down, if necessary, each agent that shows your home so I can have a conversation with them regarding your listing. I find that even a brief conversation can provide more useful and tailored feedback than what other agents typically do. This feedback will then be delivered to you for consideration.
Obtaining accurate feedback from other agents is crucial in the listing process. To position your property correctly in the current market, we might recommend using pre-marketing techniques in order to obtain valuable feedback from other agents prior to formulating a concrete marketing strategy. This may involve broker opens and utilizing off-MLS marketing resources such as the @urbanerealty internal application and the Top Agent Network (TAN) which is only available to the top 10% of agents citywide.
Post Showing Feedback
Once hitting the market, showing agents provide feedback that can help in addressing any deficiencies potential buyers are noticing and re-position the property if necessary. Agents obtain feedback in a variety of ways, however, the most common is a short drop down form seen below.
Other Agents’ Method
A generic feedback form typically used by other agents is not my preferred method for the following reasons:
- Brief, one-word predetermined answers rarely deliver useful information
- Dropdown fields can be left blank
- Agents are not required to leave property specific feedback in the comments section
- Agents can choose not to send feedback at all